In a key passage, the leading article stated: "To all these embittered Remainers, the Mail has a simple message: You lost.
So if you are just promoting the one message then you lose people, but if you have got a raft of messages, something just clicks with some people.
The record of the transaction sending 0.7 Btc to the wiped phone was still on the original handset, and when I tapped on the app up came a message: "If you lose your device you lose your Bitcoins.
The offline listening option, meanwhile, will play a brief informational message when you lose connectivity, then seamlessly switch you over to one of your four best stations, including your personalized Thumbprint radio, and the others you've been listening to frequently.
Otherwise, went the signed message, "you risk losing everything".
The 24-hour online blackout campaign on Monday will see organisers replacing their online presence with an image of a roulette wheel and the message: "You could lose the lot on legal highs".
"If the message doesn't resonate, you lose".
That said, managing political theatre has always been a delicate balancing act; too little and you risk losing control over the message, too much and you lose credibility.
One complete stranger even found me on Facebook and sent an unsolicited message saying, "I hope you lose ALL of your rights.
"They're exercising their free speech rights, but what I've told some of them is that when they do things like (block the street) the tactic becomes the news story and you lose the message".
