Wallace's success in Northern states was due in large part to his law-and-order message, which resonated with working-class white voters who had been part of the Democratic Party coalition since the New Deal.
"It's not the medium, it's the message, which is resonating with these people.
Raisi has focused his campaign on the economy, visiting rural areas and villages and promising housing, jobs and more welfare benefits, a message which could have resonated with millions of poor voters angry at the Tehran elite.
"You can't trust the Eds with the economic recovery" will be the chancellor's message, which, so I suspect, will resonate better with voters than "the Tories have screwed it up".
After viewing the new Healthy Choice campaign, he said, "If you've ever even just mildly gone on a fad diet, you can relate to this message, which makes it humorous in a way that resonates".
This message, which was spread through mass and interpersonal communication channels, resonated strongly, and as a result, communities have spared no efforts in getting vaccinated.
Over the following year, Malema retained his popularity within the ANC Youth League and beyond with his populist message, which included calls for nationalizing mines and banks and expropriating white-owned farmland, resonating with many.
And in most cases, they'll benefit from doing so, since social media monitoring is an excellent way to test which messages are resonating (and which aren't) and to pick up early warning of speedbumps ahead.
"They have a message of tolerance which still resonates now".
