Russ Schriefer, a Republican consultant who worked on the McCain media strategy until last summer, said the Bush campaign had set a standard for success by driving a consistent message that defined the issues in the 2004 debate on its terms.
In today's digital world it's impossible to shield our daughters, or our sons, from the constant onslaught of messages that define worth by external measures - their body shape or skin tone, the brands they wear, scores they earn, the college they attend, and boys they attract.
Twitter is increasingly pressing beyond the confines of the 140 character text messages that defined the social network at its inception.
However, we must communicate a message that clearly defines that essential role.
"While George Bush has spent $60 million to run negative ads," said Mary Beth Cahill, Mr. Kerry's campaign manager, "John Kerry is up with a stronger message that will define the themes of his presidency: 'Together we can build a stronger America.' " Mr. Bush's aides were dismissive of their opponent's effort to flesh out his biography.
Brainstorm with your friends and colleagues and make a unique and appealing message that can define your company's core value and the mission of your company.
The Data Flow stencil holds all messages that are defined on the Business Process stencil.
By bashing Clegg over the euro, insisting the Tories would keep the pound, and over immigration, Cameron seemed to go back in time, reverting to the messages that had defined William Hague in 2001 and Michael Howard in 2005.
Now that she is in the White House, Obama intends to use her influential perch to send some of the same messages that have defined her life for 20 years.
To examine changes in translation, we computed 'Translational Efficiency' (TE) values for all protein-coding genes, a measure of ribosome occupancy along messages that is defined as the ratio of the ribosome footprint read density in the ORF to the RNA-seq read density.
