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IDIs were conducted in order to explore comprehension and message retention in more depth.
Providing information to trial participants in a focussed, locally-appropriate manner, using methods developed in consultation with the community, and within a continuous informed-consent framework resulted in high levels of comprehension and message retention in this setting.
In this paper we describe how a participatory, multi-method, continuous informed consent process developed by researchers, study participants and community stakeholders during the preliminary feasibility and pilot phases of the program resulted in high levels of comprehension and message retention in the MDP301 vaginal microbicide trial in Mwanza.
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A participatory, multi-method, continuous informed consent process developed as part of the MDP301 trial in Mwanza resulted in high levels of comprehension and message retention among MDP301 trial participants in Mwanza.
A participatory, multi-method, continuous informed consent process achieved high levels of comprehension and message retention among MDP301 trial participants in Mwanza.
The campaign has performed well online and in print, improving both brand message retention and e-commerce conversion.
In a sense, we can say that under heavy load, it is unavoidable that there will exist message retention on the network link so we might as well retain them at the server.
They're seeing big results: 79% say it boosts their number of repeat visitors and improves messaging retention.
Finally, further research needs to be done on long-term messaging retention and behavior change.
In sum, we anticipate that findings from our study will provide valuable information about the use of theory-based text messaging to promote retention in HIV care and virologic suppression, further elucidate the challenges of using texting technology with marginalized urban populations, and help inform the development of new mobile health strategies to improve HIV care cascade outcomes.
Findings from this study will provide valuable information about the use of behavioral-theory based text messaging to promote retention in HIV care and virologic suppression, further elucidate the challenges of using texting technology with marginalized urban populations, and help guide the development of new mobile health strategies to improve HIV care cascade outcomes.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com