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CSR communication strategies that are adapted to consumers' cultural backgrounds could be essential (Ding 2006), especially when the message content and audience's message perception are tied to cultural values (e.g., Kim & Johnson 2013).
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For example, practitioners are advised to focus on developing message strategies that can produce favorable message perceptions or evaluations among individuals of strong Confucian values as a way to generate desirable communication outcomes (Kim et al. 2010).
Barriers to change were both psychological and practical and included lack of motivation, bewilderment from contradictory public health messages, perceptions of a long-term delay between change and ultimate outcome, and widespread observation of idiosyncrasy and variability within human health.
Long before there were smartphones or text messages, this perception still existed as a fundamental part of the way we play games with each other.
Pick ONE INDIVIDUAL to head up your election team and give this person TOTAL AUTHORITY to manage all advertising messages and perception issues.
Now Zahira, 26, thanks to midwives in Gampong Nusa Posyandu, Lhok Nga who go beyond their duties to communicate the messages, her perception of breastfeeding is changing, and her three month old daughter Kanza now only receives breast milk.
A verbally administered questionnaire survey assessed exposure to intervention activities, recall of intervention components and messages, and perceptions of handwashing in relation to core intervention messages (reasons for HWWS and perceived norms for HWWS).
The message — that our perception of beauty is distorted — was provocative enough that the video was widely circulated online and shown free on television.
"This work helps to crystallise the message that our perception of the world is influenced by factors that we would tend to discount as tangential.
Persuasiveness was assessed via a range of outcome measures including both direct (i.e., third-person perceptions, message rejection) as well as indirect measures (i.e., intentions, willingness to speed).
In other words, Koreans' higher perception of message clarity in response to the concrete (vs. abstract) message did not lead to attitude toward the company.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com