Sentence examples for message on attitude from inspiring English sources

As shown in Table 2, the indirect effects of concrete (vs. abstract) message on attitude toward the company and purchase intention through perceived CSR were not significant.

Consequently, the indirect effects of concrete (vs. abstract) message on attitude toward the company and purchase intention through perceived message clarity were not significant (see Table 2).

Perceived message clarity was not found be a significant mediator of the effects of the concrete message on attitude toward the company and purchase intention for Americans.

The result indicates that the positive impact of the concrete message on attitude toward the company is greater for Koreans and that such effect is not observed for Americans.

The findings demonstrated that perceived CSR played a mediating role in the effects of the concrete message on attitude toward the company and purchase intention for Koreans, but not for Americans.

Two-way ANOVA results revealed the relative advantage of concrete message on attitude toward the company and purchase intention among Koreans (vs. Americans) with high (vs. low) uncertainty avoidance.

This article measures the effects of various levels of interactivity and vividness of a message on attitudes and behavioral intentions within a web-based advertisement.

In this study, we examined (1) the role of uncertainty avoidance in influencing the effects of concrete vs. abstract CSR messages on attitude toward the company and purchase intention and (2) the role of perceived message clarity and perceived CSR in mediating such interaction effects.

With these situations as backdrops, this study tests the cultural differences of uncertainty avoidance level in the effects of concrete vs. abstract CSR messages on attitudes toward the company and purchase intention.

H3 predicted a significant mediation effect on (a) attitude toward the company and (b) purchase intention such that perceived message clarity would play a mediating role in explaining the effects of the positive effects of concrete (vs. abstract) message on (a) attitude toward the company and (b) purchase intention for Koreans.

H4 predicted a significant mediation effect on (a) attitude toward the company and (b) purchase intention such that perceived CSR would play a mediating role in explaining the effects of the positive effects of concrete (vs. abstract) message on (a) attitude toward the company and (b) purchase intention for Koreans.