Mind Candy's first project was a pioneering global treasure hunt called Perplex City that played out across different media including websites, text messages, magazines, live events, skywriting and multiple helicopters.
With articles in retreat on every corner of the newsstand, much of the editorial message in magazines is carried in the marginalia.
Using several thousand messages, PC Magazine found that Norton marked over 40 percent of valid e-mail as spam.
King, especially, had become fascinated by the deceptions and hidden meanings in the blizzard of messages in magazines, adverts, broadcast media and billboards.
Message received: New York magazine is a scrappy team sport.
Then came a definitive-sounding Twitter message from the magazine's editor, Hugo Lindgren.
Fifteen years of insider scuttlebutt, delivered by weekly emailed newsletter, online message board and magazine, is under threat.
NOT that the message in some magazine matters, said another girl, throwing down a cigarette.
This year, as it introduces several faster server chips, Intel said, it will spend tens of millions of dollars putting its message on billboards, magazine pages and Web sites.
But David Zinczenko, the editor in chief of Men's Health, said in an e-mail message that the magazine had moved the credits line to the cover - "an innovation," he said - as a service to readers.
