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Odeh's message is built around the rarest commodity in the desert after water: hope.
The game's valedictory message is built into its architecture: school is the safe ground.
But, when a core message is built on true insight and aligns with the audience's values, it sparks something meaningful and penetrates through the flashy, splashy marketing noise.
As he finished his four-day riverboat tour of the Mississippi River with a floating seminar on tax policy -- a significant departure from the crap games that once prevailed on these waters -- Mr. Gore tried to convey once again that his political message is built on a foundation of substance.
Bernie Sanders' campaign message is built around a central theme -- wresting economic power away from Wall Street and returning it to working people.
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Just last weekend, Trump campaigned outside of Pittsburgh for GOP candidate Rick Saccone, a state senator whose message was built on support of Trump and his policies.
Messaging is built in so you can argue over who owes what to whom.
The American songstress Eartha Kitt once said, "Aging has a wonderful beauty and we should have respect for that". As marketers confront the unavoidable and difficult challenges of aging, it's crucial that the approach and messaging is built on respect and humanity.
By employing design choices such as matching table lamps atop identical nightstands and double sinks mirrored about the centerline of a vanity top, structure and a message of order is built in, creating a soothing environment to facilitate relaxation.
The feature simply leverages the existing secure messaging channel Signal is built on.
"The key message is that Oldsmobile is built by General Motors, which is not going out of business and stands behind the brand with a five-year, 60,000-mile G.M. protection plan".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com