Mr Malema refused to supply a centennial message for a booklet handed out at the stadium, instead issuing a press statement.
They characterized the overall message of the booklet as not to be afraid.
Lastly, the African American men read the overall message of the booklet as one of "don't be afraid," whereas the White men read the message as one of "informed decision making".
Despite our efforts to provide balanced information, a majority of men (71.5%) said that the overall message of the booklet was that they should probably or definitely get screened for PCa.
Clinic staff have been trained to use a standardised message about the booklet and importance of the Visit, to give participants an information leaflet about the intervention, and to mark on the daily clinic list all patients who have received this information.
The advocacy message of the booklet complements the theme of Human Rights Day this 10 December - 'Dignity and justice for all of us' - which reinforces the 60 year-long vision of the Universal Declaration of Human Rights that inherent human dignity, non-discrimination, equality, fairness and universality, apply to everyone, everywhere and always.
The content and numbers of messages in the booklet that was studied should be simplified or streamlined to eliminate redundant messages and reduce the complexity of the intervention.
The evidence based messages for this booklet were obtained from a review of systematic reviews and evidence based management guidelines.
During this, the radiographer/psychologist verbally delivered all the messages in the booklet in a positive, collaborative and motivational style, referred to the booklet throughout and gave it to the woman to take home.
Some mothers mentioned that they would prefer if the FCHV would promote messages from the booklet with their family members more aggressively as it is difficult for mothers to influence senior family members regarding care-related decisions.
Although arranging for blood donation is a message promoted in the booklet, many respondents did not act upon this advice.
