There is a dedicated government Ebola website, a hotline number (which works), adverts on TV and radio stations, text messages and awareness campaigns in communities all over the country.
I predict that marketers will finally be able to adjust messaging and awareness tactics to a precise target audience, and directly track success, all in an instant.
Sixty-nine years of wildfire prevention messaging and awareness, waving at parades, standing guard at campsites, showing people how to douse a campfire and even giving out #SmokeyBearHugs.
Public health advocates and researchers see a role for the media in conveying important health messages and awareness campaigns including preventative screening, suicide prevention and smoking cessation [10], [11], [12], [13], [14], [15].
What has subsequently developed, of inter-Ministry joint planning and complementarity, for example on the coordinated messaging and awareness raising around the pandemic threats or the border control mechanisms, was not identified at this stage, but in the evaluators' view this has been one of the more positive outcomes of the JP 6.2.
It aims to promote the safety message and raise awareness of the dangers of mobile phone use behind the wheel.
Impact Engine hosts monthly community events, which have grown from 30 attendees to as many as 300 attendees; these events have proven important in evangelizing the message and raising awareness.
With the radio, we can spread the right message and raise awareness very easily".
Guests were encouraged to spread the message and create awareness on these lifesaving interventions so as to eliminate all vaccine preventable diseases in Kenya.
The effectiveness of mass media campaigns (impact evaluation) is assessed through measures of proximal effects in populations; these measures include campaign and message awareness and understanding and attitudes towards the new physical activity message.
