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DoubleClick found itself the focus of a debate last month when it announced it would begin merging anonymous data gathered by means of its cookies with personal information, including names and e-mail addresses.
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DoubleClick outraged privacy-rights advocates and prompted an investigation of the company by the Federal Trade Commission earlier this year when it said it would merge anonymous data about Web surfers with personal information it has in other databases.
The data were de-identified nationally before the anonymous data were merged into the NARA dataset.
Anonymous data were then merged into a common database.
The anonymous data were then merged into a common database (Havelin et al. 2009).
You can see a summary of the anonymous data here.
He also wonders whether anonymous data may violate privacy laws.
The Data Protection Act distinguishes between "anonymous data" and data that identifies an individual.
When Is Anonymous Data Not Really Anonymous?
Only anonymous data from charts were analyzed.
Secure, centrally stored data collection of anonymous data is possible.
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