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Merely encouraging consumers to eat its products "everyday" is mere puffery, at most, in the absence of a claim that to do so will result in a specific effect on health.
Rather than tying dealers in, however, this questionable restraint of trade is merely encouraging them to cheat on their contract and seek ways round it.
A government that threatens any foreign firm offering the keenest prices is merely encouraging it and others to raise prices and cut sales.
Surely we should not be using standby (a well-known source of unnecessary CO2 emissions) in the first place, and this is merely encouraging such sloppy behaviour.
Likewise Google operates through companies lodged in Dublin, where tax can be negotiated close to nothing, while its large UK operation is merely "encouraging" sales.
Google's argument has been that its 1,500 UK staff aren't really selling advertising space; instead, they are merely encouraging and facilitating a sale that takes place in Ireland.
Similar(52)
They merely encouraged promiscuity.
Attempts to shut down file-sharing websites have merely encouraged the growth of others.
"The 'success' of the first batch has merely encouraged the fakers to keep going".
It appears Sandusky was merely encouraged to never again shower with a child.
By sitting on their hands now, critics merely encourage the court's conservative majority.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com