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Too many business owners are not students of their own industry, nor of business and marketing in general -- instead choosing to focus almost all of their time and energy on the mere "doing" of their businesses.
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But in the August edition of 60 Minutes/Vanity Fair poll, 52percentt of Americans polled responded to the question, "Who is Pippa Middleton?" with a mere "Don't know".
Some observers see a more sinister motive than mere do-goodery, linking Britain on the Move's surprising breach of the Street's editorial defences to the recent sizeable reduction in ITV's tax burden.
The mere act of doing so will settle nerves.
Not through mere perversity do men run after it.
But mere excerpts didn't go far enough.
Suddenly, mere outrage does not even begin to cover it.
"It excited an architectural pleasure that mere prose did not".
Their mere desire doesn't make forced marriage right.
Having said that, this was no mere kickabout, don't worry about that.
In 1983, 90% of Britons considered the banks "well run"; by 2012 a mere 19% did.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com