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Volkswagen's green push went beyond mere advertising.
No mere advertising pitch, this was also the mantra inside the bank, underwriters said.
The $1m donated to the American Red Cross to help alleviate the ravages of the hurricane that killed or injured 400 in the small town of Moore, Oklahoma, suggests this may not be mere advertising flannel.
"While in the past it was difficult to register such marks as they were typically seen as mere advertising puff, the courts are now recognising that such marks fulfil both an advertising and trademark function, distinctive and synonymous with a particular brand," said Fiona McBride, a trademark attorney at law firm Withers & Rogers.
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Eventually, the company decided to go beyond mere AR advertising to create an AR search engine.
By undermining mainstream media and intellectual property rights, he says, it is creating a world in which we will "live to see the bulk of our music coming from amateur garage bands, our movies and television from glorified YouTubes, and our news made up of hyperactive celebrity gossip, served up as mere dressing for advertising".
A decade ago, the mere discussion of taking advertising caused a schism, with a purist Spanish version splitting off.A greater diversity of writers would be welcome, too.
The majority of Tencent's revenue is derived from online games, web games, social games and avatars ('Internet value-added services'); a mere 7% comes from advertising.
If implemented, a mere $500 worth of advertising would require such a disclosure, platforms with "50 million or more unique monthly U.S. visitors and or users" would need to have a public inspection file, and both platforms and political candidates could be held liable for noncompliance.
So, LeBlanc said, he told the hair stylist that he discovered a potentially faster way to dye his hair ― Just For Men, which advertised a mere five minutes to wash over the gray.
Fifty years ago in this country, advertising was a mere adjunct to the selling of consumer goods; nowadays it lies at the core of the whole merchandising and consuming process.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com