Just as consumers have armed themselves with a dazzling array of devices (I sit now with a laptop perched on my knees, a smartphone in my pocket and a tablet in my bag), merchants have kitted out their stores and staff with tech.
The company is launching the PayPal Here SDK (software development kit), which will help online merchants sell their products offline, while also allowing brick-and-mortar merchants a new entry point into the world of mobile commerce.
They cost between $4 and $12, depending on the merchant and the number of tests in the kit.
Now, the company is hoping even more merchants will be able to find out what Kit can do, since it's dropping the price barrier entirely.
Kit bills itself as a "virtual employee" for Shopify merchants, which connects with their store, Facebook and various other customer vectors and can handle a lot of both inward and outward facing store and marketing management.
However, merchant participation in this newly announced "Lemon Network" has to be enabled through the integration of a software development kit (SDK) within a merchant's own application, meaning the success of this product is entirely dependent on merchant adoption at this time.
Merchant ably played along.
