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"It's potentially a great merchandising tool that eBay or eBay sellers could use," he said.
Mr. Forbes was his magazine's greatest merchandising tool, especially as financial journalism expanded to report on the personalities behind American business.
The same cannot be said of Dick Morris and Sean Hannity, who use the Stars and Stripes as a merchandising tool for their own self-aggrandizingly patriotic screeds cashing in on their TV celebrity.
In an interview with The Wall Street Journal, she said that her stepson "has to decide whether he wants to be a Nascar driver or whether he wants to be a public personality" and a merchandising tool for Nascar.
A seven-inch vinyl single is planned as a "kind of cool" merchandising tool, said Ms. Daniels, who has been developing her engineering skills and knowledge of the music business since the 1970s.
An author's biography is a merchandising tool.
Similar(54)
We can give businesses merchandising tools.
Ultimately, what Aggregate Knowledge and Loomia are offering are merchandising tools to Internet companies.
Google also updated Commerce search in 2011 with Instant Search availability, merchandising tools and local product availability.
Enhanced merchandising tools allow retailers to create product promotions that display in banners alongside related search queries, and to set query-based landing pages (for example, when a visitor types [shoes], they're directed to a "shoe" page).
Preorders are one of the most powerful merchandising tools for new book releases.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com