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Retail sites, for instance, could in the future start their merchandising pitches with interactive video introductions — along the lines of HomeDepot.com, but with fuller video capability — then allow customers to click further into product category pages if they like.
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The DIY tools, data, and resources that artists now have to promote, build their fanbase, sell merchandise, pitch songs, sell tickets, and build their brands.
Whatever the merchandise, the pitch is much the same.
Although J. K. Rowling, the author of the series, has often said she wanted to protect her stories from becoming encrusted with marketing pitches and merchandising plugs, she may have finally lost the battle.
They are like circus barkers, assembling a crowd that someone else will pitch merchandise to via advertising.
Sales of computers and other products on the Outpost.com site (www.outpost.com) improved after the stunt commercials were replaced with more prosaic pitches describing the merchandise available at the site and its policy of free overnight delivery.
The Cup is here on the Continent in search of new audiences and sustained momentum, and it will be back in 2022, pitching its merchandise tents at the Marco Simone Golf and Country Club in Rome.
Whether to a merchant, an assembled crowd, or just a single customer, a salesman displayed his merchandise and adjusted his pitch to the needs and interests of his audience.
Diller thinks the future is in using TV, not just to deliver sales pitches, but to actually move the merchandise via two-way communication.
For Halloween 2013, the predominant attitude in pitches for candy, costumes, toys and other merchandise is more trick than treat — somewhat surprising, given the lingering qualms about the economy and the effects of the government shutdown.
The Outnet's editorial team carefully consider each product that is pitched to us and we place a premium on selecting the right merchandise versus offering a mass quantity of bargain merchandise.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com