But with all three films putting his star power a distant second to their CGI effects and merchandising opportunities, Worthington's name still registers as little more than a series of nondescript syllables in the minds of most cinemagoers.
Now that HIT has sold the show to Nickelodeon in the United States, the most-watched children's channel there, it can expect sales of jackets, hard hats, building bricks and the like to soar.What is more, the multiplier effect of merchandising is growing as children become savvier consumers.
Horror conventions feature horror film actors, autograph sessions, writers' workshops, special effects makeup, merchandise and movies.
Yet another guideline, and one that had a major effect on the merchandising campaigns, was, "Take people into Harry's world, don't put Harry into our world".
Another issue is merchandising.
The modern blockbuster's DNA has since been fundamentally altered, with more emphasis than ever on branding merchandise, broad appeal, global returns, and special effects.
As well as technical advances in special effects and the first mass-marketing use of merchandising rights from celluloid (the merchandising of the brand generated three times more revenue than box-office sales) the groundbreaking film also spawned a cult following.
"Celtic's achievements, both domestically and in Europe, have had a similarly positive effect on merchandise and ticketing income, notwithstanding the current difficult economic climate," he added.
The commercial hope is that the draw of American culture and U.S. commercial brands in general will have a coattails effect and merchandise with our clubs' logos will become as de rigueur for young people as baseball hats with the Yankees logo or Dallas Cowboys branded anti-concussion protective headgear.
The report explored the industry's impact on issues from employment to merchandising and box-office receipts, and even its effect on tourism.
