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Rovio's Angry Birds is a brand we all recognize, but the Finnish gaming company is finally moving past games and merchandise to push short animated cartoons to the masses.
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Netflix's plan to push into merchandise has been known for some time.
But to others, it's much more than that — it's also an excuse to push crappy merchandise on consumers.
The site also integrates with users' Facebook accounts to push boutique merchandise into users' timelines as a way to grow traffic, sales and community — something it says has helped it grow quickly in the five months since launch.
This year the pressure is even heavier because retailers have only four weekends between the two holidays to push their merchandise, compared to five last year.
Logan Paul, as one example, continues to push his own merchandise in his videos, and as a high-profile figure who has not lost his whole fan base, he will still get millions of views (and maybe more now because of this).
While the company found that it was able to push sales of brand merchandise suggested by its gurus, articles of clothing that included the guru's name had even higher conversion rates among users.
Other new features include a new section that allows artists to push their own music and merchandise, and improved social and offline playback features.
To push".
Pistons have to push and be pushed.
You have to push and push".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com