Some 20percentt of MSNBC.com's visitors head to the sports section of the site, and sports merchandise lends itself well to so-called contextual selling, in which sites offer goods related to the stories on the site.
Thus, the Troy, Mich.-based company best known for down-market merchandise finds itself on technology's cutting edge.
But some brand experts said that cramming F. A. O. products into the 595 Toys R UsUstoreses could be perceived as an act of mass merchandising in itself, diluting what once made F. A. O. a special place.
Penny Auntie's 5 & 10 in Chappaqua is known throughout the county for its distinctive merchandise that easily lends itself to camp care packages.
Character has reinvented itself in merchandise over the past four years but is tainted by a dire period in which some of its acquisitions disappointed and it overestimated demand for new Star Wars figures, a prime reason for last year's loss.
Tells how Star Wars merchandise became a business unto itself, and inaugurated modern merchandising as we know it... Tells how digitally enhanced versions of the first three movies will be released later on this year.
BookPeople further distinguishes itself with other merchandise that accounts for 20 percent of store sales, including odd, one-of-a-kind items like refrigerator magnets that featured the tutued likeness of Leslie Cochran, the local homeless, cross-dressing celebrity.
