Yottoy supplies merchandise based on licensers' classic and contemporary characters to all three retail tiers.
Service Merchandise, based in Nashville, has 218 stores in 31 states.
The entire top floor was taken over by Takashi Murakami merchandise based on the anime legend Magical Princess.
The Milo Store, a short stroll away from the Busy Work Shop, is devoted exclusively to merchandise based on Milo, a round-limbed chimp, one of Nigo's Bathing Ape characters.
In his suit Mr. Ellison said he had not been paid for merchandise based on it, including a series of books and a talking Christmas tree ornament.
The chief executive, Terry J. Lundgren, cited the "My Macy's" program, which gave stores more leeway to choose merchandise based on local tastes, and Macy's focus on exclusive brands.
Mr. Mooney, a long-time marketing executive who spent 20 years at Nike, had the idea three years ago to sell merchandise based on characters like Snow White, Belle and Cinderella.
Revenues also come from merchandise based on animated movies created by Disney's joint partner, Pixar Animation Studios, will end, too, if the relationship ends, as expected, in two years.
About 200,000 people have visited the league's Web site to take part in a program that gives fans tickets and merchandise based on how often they stay at Holiday Inn hotels.
Moreover, the release of the new film should re-invigorate the sales of merchandise based on the Toy Story characters.
