SpongeBob is viewed in 170 countries speaking 24 languages, and has also become "a killer merchandising app".
This shows that developers are actually merchandising their apps pretty heavily.
Other marketing strategies included launching interactive apps, merchandise and events that would follow the music and book launch.
Like The Immortals of Meluha and The Secret of the Nagas, the book contained innovative marketing techniques, including launching interactive apps, merchandise and a music album titled Vayuputras, containing music inspired by different events in the series.
His business plan also includes retail outlets and coffee bars, merchandising and cellphone apps.
And she predicts that in 2011, merchandise purchases from mobile apps like eBay and Amazon will account for 90percent and 777 percent of all mobile payments transactions in North America and Western Europe, respectively.
"I'd like to sell Zoom! as an app and merchandise it," he says.
Sidestep's platform allows users to purchase merchandise via a mobile app, and "sidestep" the checkout line to instantly pick up their gear from a separate, VIP area.
The Watch With eBay app surfaces merchandise related to what consumers are watching on television, from the latest fashion trends at red carpet awards shows to sports memorabilia, to DVDs, signed autographs and other items related to favorite shows and actors.
But now we're seeing developers like Angry Birds-maker Rovio work on a concept for a feature firm and Outfit7, which is known for its talking character apps, work on merchandise like toys and T-shirts.
