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Doing nothing except putting the items that drive good margins in the middle of the menu can boost revenue, he says.
Barish thinks that the introduction of a new core menu will boost revenue growth back to the target range of 3% to 4% this year.
Adding more items to the lunch menu would boost revenues, and presumably profits, but would also put Tim's in competition with Wendy's sweet spot burgers, fries and spicy chicken sandwiches.
Pizza Hut, not surprisingly, also has a dairy-rich menu that boosts calories counts.
Easterbrook, now eight months into his tenure as CEO, has announced plans to speed up service simplify menus and boost food quality.
Starbucks - which counts about 11,000 stores in the US - has also recently introduced new salads and sandwiches to its menus to boost afternoon sales.
Fertitta may get it there by cutting expansion plans, lowering menu prices and boosting ad spending.
That apparently paid off for October same-store sales, which rose 1% at its restaurants, due partly to a boost in menu prices of about 3.8%.
Like many other fast-food chains, McDonald's has recently made a whole host of menu changes designed to boost its reputation among ingredient-conscious diners, including switching to cage-free eggs (a decade-long process) and swapping the corn syrup in its buns for sugar (which isn't any better for your body).
Since taking the helm in 2015, Chief Executive Steve Easterbrook has pushed technology — including self-order kiosks, digital menu boards and delivery — to boost sales and help McDonald's stand out among rivals.
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