As Paul Farhi, of the Washington Post, reported last week, the allegations and their fallout have scarcely been mentioned on the network — "no panel discussions, no diatribes from Fox's famously aggressive hosts, no follow-up investigations, no tributes to the Ailes era" — but, try as it might, this story won't go away.
Topsy can count how many times a term like "Obama" was ever mentioned on the network, or inform hedge funds how users really feel about the new iPhone.
The deal works out well for both parties, with HBO finding a way to have its series mentioned on broadcast networks that have grown increasingly reluctant to accept commercials from HBO itself, and Jeep receiving extensive (and entirely organic) program placement.
He believes the increase is because of the knitted figures, which have made local and national headlines and been mentioned on social media networks and on a travel advice website.
Facebook offers a simple search portal that allows you to search a keyword for public mentions on the network.
They found that the number of mentions on social network sites peaked on opening day and then gradually trailed off, with spikes on weekends.
Although it can be difficult to track mentions of your business on social networks that you're not a part of, Allton suggests using a tool like Mentions, which provides real-time alerts anytime your name is mentioned on the web.
A closer look at the data reveals that the two brands have different strongholds, with Burger King netting lots of mentions on social networks like Facebook and MySpace, and Taco Bell is popular on microblogs like Twitter.
Connect your YouTube channels, as well as your Facebook page and Twitter account, for instance, and you can instantly see all of the mentions on social networks right alongside your views.
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