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Brands, as he pointed out, were far more than memorable names for modest little things in tins and packets, advertised in traditional mass media.
And after Thatcher's memorable fall in November 1990, her predecessor wore Westminster's widest, toothiest smile and borrowed one of her own phrases: "Rejoice, rejoice".
Like a pimped-up Bargain Hunt or Cash in the Attic with attitude, Storage Hunters UK is chiefly memorable for its presenter Sean Kelly's idiosyncratic auctioneering style and contestants charmless enough to make the wannabes on The Apprentice look like people you'd want to spend time with.
Wilshere was not the only person this year to force Sky into an embarrassed apology, nor the most memorable.
Add in the pleasure of eating in a decent restaurant for only a tenner a head for four courses, excluding the wine, and the trip becomes as memorable as it is cost effective.
Isla ticks all the boxes and I believe he was one of the reasons for Chile's memorable campaign in Brazil.
With a maximum height of nearly 3,000 metres, getting back down again, via a nerve-inducing series of switchbacks (the aptly named Devil's Nose) is a memorable white-knuckle experience.
The most memorable trip was a six-hour night sail from Anegada to Tortola.
Seabrook gives a memorable picture of dereliction: "The city of men had become a city of animals.
It was certainly a memorable evening for me.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com