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His call for belt- tightening came in memorable language.
When people heard memorable language sung from platforms, they became able to hear poems recited in auditoriums.
They need also to possess a great fund of general and artistic knowledge and the literary talent to frame their observations in clear and memorable language.
Glenn Beck excels at expressing adventurous thoughts in memorable language, but he outdid himself when, one morning last summer, he offered a diagnosis of President Obama.
Any given portion of his speech contained a lively mix of boasts, jokes, grievances, name-calling, threats, exaggerations and non sequiturs – all of it delivered theatrically, without notes and with great comic timing, aided by his guttural accent and his gift for crude but memorable language.
In a review of the first three of the Four Quartets, Orwell saw their poetic language as a falling off from the work that he loved – Prufrock, the quatrain poems, The Waste Land – as lacking their tense memorable language and fascinating despair.
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It was not a memorable speech in terms of the language, but it was forthright and seemed not at all defensive.
For instance, when discussing the work they did for luxury brand Aishti, Walsh notes how they injected some fun into the campaign by using experimental typography (below)—light-paint calligraphy, words made from hair, flowing dresses, balloons, colored powder to revive antique proverbs and create a "memorable visual language" for the brand.
The primary event of recent times that has brought Hedd Wyn's story and his verse to a wider audience was the making of the memorable Welsh-language feature film "Hedd Wyn," shot on location in the Prysor Valley.
The memorable musical languages that have one after another claimed the mantle of the "right path" were often conceived in deliberate reaction to what came before; those who point to the tamed music of the present with a sense of vindication do it no favors, for classical music that could just as well have been composed 50 years ago is unlikely to be interesting 50 years hence.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com