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Even apparent decoration works to a purpose — if a phrase is beautiful, funny or memorable, it is doing work on its audience.
His verse is memorable; it is enjoyable.
The food at Trattoria Diane is not only memorable, it is moderately priced.
The true test of art is how memorable it is – does it live in your imagination to your dying moment, or fade on the walk home?
If they are distinctive and memorable, it is not for the right reasons, but because they are irritatingly tricky to pronounce and to write, whereas reversing the usual order of letter cases in dOCUMENTA (13) looks rather intriguing.
His riposte to Pope's detractors, such as the poet Joseph Warton, is vigorous and memorable: "It is surely superfluous to answer the question that has once been asked, whether Pope was a poet?
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"Or at least the most memorable; it's hard to compare your beloved college professor and your sixth-grade teacher.
Although the ending was memorable, it was witnessed by less than half of the 53,571 fans who were there earlier.
Even the mocha (from $3.70) was rich and memorable; it's made with syrup created by Mast Brothers Chocolate.
And memorable it was.
(The scene's so memorable, it's spoofed in "The Hangover").. "Groundhog Day" (1993).
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com