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Google was able to sum a lot of its values up in the simple statement, "Don't be evil". Your cultural compass heading doesn't have to be as simple a phrase, but keeping it memorable helps, and repeating it as the company grows is crucial.
"A lot of people hate the commercials, but being remembered and memorable helps put you on top of the shopping list," Sacks said.
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By contrast, first-rate rack of lamb grilled with garlic and rosemary comes with a memorable helping of pearl-like Israeli couscous, perfectly cooked and given depth and power by toasted pine nuts and a bazaar of toasted spices.
By simply giving the vulnerability a name rather than a number (CVE-2014-0160), researchers made Heartbleed instantly recognizable and memorable, helping to put a spotlight on the issue.
Occasionally, a memorable line helps take the edge off Harbaugh's persona of quirky intensity.
This name is both memorable and helps you identify the species, in other words just what we were looking for in a name.
A clear summary of your points is possibly the best thing you can do to not just deliver value to the reader, but also make the book memorable, which helps you sell more books (through creating value for the reader, which creates word of mouth).
A symbol or logo, for example, makes superheroes more memorable and helps make their costumes complete.
"Two memorable innings helped Joe Root become the leading English batsman in the national averages," the almanack stated.
"Born for the Part" (2003): Claudia Roth Pierpont considers the legacy of Katharine Hepburn, whose memorable roles helped to pave the way for stronger female characters onscreen.
Video caption: One of George HW Bush's most memorable lines helped him win the 1988 race for the White House.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com