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When was the last time you reminisced about a memorable banner ad with a friend?
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And Trinidad's followers made it memorable, with their banners and Puerto Rican flags and unabashed adulation for him.
My Take: While ad-supported OTT will enjoy rapid growth in 2019, it will still be seen as a substitute for digital that offers better storytelling and more memorable creative than a banner campaign.
Musical moments at sporting events can be memorable — Whitney Houston's "Star-Spangled Banner," Janet Jackson's wardrobe malfunction — but the singing doesn't usually affect the outcome.
Greenpeace which has a long history of campaigns against palm oil companies pulled off a memorable stunt when it unfurled two huge banners outside Procter & Gamble's office in Cincinnati.
Last year it was even the scene of a memorable marriage proposal, in the form of a banner reading: "Will you keep me warm for the rest of my life?" Aww.
Certainly the other memorable image of last night – Avram Glazer laughing as the banners went up around him and the chants got louder – did not suggest they feel unduly threatened.
But memorable!
Most memorable?
Memorable vocals.
Social Construction banner.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com