CUC claims it had a 70% renewal rate for its individual membership services segment – which means that once a customer was booked, he or she was likely to remain a customer.
Apart from the product purchased/consumed by respondents, behavioral and demographic characteristics of subjects were not related to segment membership.
We also find that there are differences in willingness-to-pay (WTP) between respondent segments and that segment membership is explained by the DEBQ information.
Segment membership is explained using a mix of socio-demographic variables, annual category expenditures, and psychological factors (materialism and consumer confidence).
The latent class model with individual socioeconomic and trip characteristics in segment membership functions also improved model fit relative to the corresponding latent class model without individual characteristics.
The authors in [28 30] considered a two-phase level set formulation, in which only one level set function was used to construct two membership functions to segment the image domain into two disjoint regions.
To validate the predictive utility of these audience segments, we conducted four regression analyses using demographics (i.e., age, household income, gender, marital status, employment status, and race/ethnicity), political ideology, and segment membership as predictors of an outcome measure.
Medical membership for the commercial segment increased by 55,700 members to 2.9 million at June 30, compared with 2.8 million last year.
Medical membership in its commercial segment totaled just over 3.4 million as of Dec. 31, down 6 percent from the end of 2008.
