Once registered, members can keep watch over the horse's progress, access her pedigree, receive updates on training sessions, and attend member events.
The firm is celebrating with some member events in London (full, alas), Birmingham and Manchester.
Now he has a 2003 Beechcraft Bonanza, and Fuller regularly flies it to fund-raising and member events for the Aircraft Owners and Pilots Association, which he joined as president in January 2009.
Subscribers are also going to be eligible for other perks, including no change or cancellation fees, access to member events, discounts at premium hotels and access to flights for special events, like music festivals, games and conferences.
A month later, Purdue University's fraternities banned hard liquor on chapter properties or at member events.
The club maintains a year-round schedule of member events, a buffet-style restaurant and catering services, with space for hosting private events such as weddings, press conferences, seminars, workshops, networking, book clubs and holiday parties.
"Our new member events have had good turnout, but it's hard to get them out knocking on doors and delivering leaflets and there are lots we haven't been able to mobilise at all," he says.
Ishiguro was speaking at a Guardian Members' event.
