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When she learned that the company was looking to hire a director of member acquisition at its Boston headquarters, she was excited: The sector, role, and city all matched her target.
"People haven't abandoned the traditional media, but they've added a lot of other technologies, new sources, for information," said Diane E. Slayton, vice president for member acquisition and retention marketing at UnitedHealthcare in Minnetonka, Minn., which is a sponsor of the Oct. 5 event and is running ads in the February, May, August and November issues of the magazine.
My agency recently worked with an organization that relied on new member acquisition to drive growth.
Were they to double the new member acquisition budget, they would have simply exacerbated the retention problem in year three.
The new funding will be used toward member acquisition strategy and to expand to new categories such as gourmet food, wine, and other services.
The retailers membership-recruiting unit was eliminated because "we have found that we can more effectively drive membership through targeted member acquisition events and by increasing our partner membership programs," Cornell said.
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And Wednesday was all time high for daily new member acquisitions, thanks to the feature on the show.
The National Gallery of Australia in 2014 chose The Three Sisters, Blue Mountains as the painting it would seek to acquire through its Members Acquisition Fund appeal.
The dominance of selection in previous research has led to the generally unquestioned assumption that systematic new-member acquisition is a normatively and descriptively non-contingent process.
The contingency model of new-member acquisition developed above indicates that these efforts should focus especially on settings marked by high uncertainty.
By the same reasoning, negotiated joining is too costly and uncertain to be the primary mode of new-member acquisition in all contexts.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com