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Two, it delivers products or services that meet real needs without damaging human health, well-being or the environment.
Much of sub-Sahara Africa is littered with the detritus of good intentions – projects from refrigerated fish-packing factories on desert lakes, to secondhand computers – that failed to meet real needs in the communities where they landed.
He reflects: "Institutions develop because people put a lot of trust in them, they meet real needs, they represent important aspirations, whether it's monasteries, media, or banks, people begin by trusting these institutions, and gradually the suspicion develops that actually they're working for themselves, not for the community.
Projects must meet real needs, yet often they do not, constituting waste of donor, investor or taxpayer funds.
In summary, electronic payments can both accelerate traditional financial inclusion but also open access to relevant services that meet real needs and, more importantly in low-income segments, create new opportunities to generate income.
The fund will measure quality, price and accessibility to ensure the products and services meet real needs.
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The pharmaceutical industry's urgency to obtain a slice of a flourishing market should be balanced by the need to provide drugs that meet real need without posing an undue burden on European national health services.
"It is clear that successful products need to be affordable for consumers as well as commercially viable; meet real consumer needs; be straightforward to understand, compare and manage ; and be supported by a wide group of key stakeholders," she said.
Not every bank or financial institution is a CDFI, all of which are certified by the U.S. Department of the Treasury to meet real human needs in our nation.
This highlights the need to understand how to change policies to meet real and projected needs.
One of the most effective and cheapest ways to meet real practical requests and needs and development of new methods is balanced combination of experimental investigation and computer-aided simulation and technology design.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com