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Believing in the business case perhaps requires a shift from short to medium term thinking.
Similar(57)
This provides a strong incentive to consider the medium term when thinking about one's demand function, which is precisely the sort of behaviour we want to encourage!
Short term thinking.
We've become absorbed by shorter and shorter-term thinking — from Wall Street quarterly thinking to politician-24-hour-cable-news-cycle politician-24-hour-cable-news-cycle politician-24-hour-cable-news-cycle politician-24-hour-cable-news-cycle politician-24-hour-cable-news-cycle politician-24-hour-cable-news-cycle
Longer-term thinking 'needed' on air pollution.
Long ish -Term Thinking.
"That's not the big picture, the big picture is where interest rates go in the medium term, because if I am taking out a mortgage... and if I am thinking of investing in a new plant, if I'm thinking about taking on new people, that's what I care about".
Medium term?
Medium term: very little.
Or maybe the medium term.
Note the phrase "medium term".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com