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As the two stories begin to entwine, questions about the primacy of narrative over form, or medium over message, begin to bubble up from beneath the text.
It is easy to conflate novelty with usefulness, especialy where technology is concerned, and it isn't hard to find NHS-specific examples of prioritising medium over message.
Similar(58)
His great theme, in an age of academic specialisation and the McLuhanesque valuing of the medium over the message it conveyed, was the enduring worth of the old-style reviewer.
Glenn Sklarin New York, July 9, 2010 To the Editor: Thankfully we've gotten over that "medium is the message" stuff from Marshall McLuhan.
It is both medium and message.
If the medium is the message, bus tours are about running voters over with the theme.
The written word was a forgiving medium for over-complicated, ill-conceived messages.
The medium overtook the message.
"The medium is the message".
The medium shapes the message.
The medium belies the message.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com