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Medium or message?
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Is the key difficulty here the medium or the message?
As the two stories begin to entwine, questions about the primacy of narrative over form, or medium over message, begin to bubble up from beneath the text.
Her childhood love of storytelling has grown into a ever-growing fascination with new mediums to express a voice or message - whether for a person, organization, or corporation - and she looks forward to exploring media as it develops to meet the needs of an increasingly technological world.
It turns out that media can be the message, the medium, or the messenger; and to complicate things, in this digital age, the lines between them are becoming very blurry.
But film-industry watchers and colleagues have suggested that Mr. Lee may have chosen the wrong medium for his message, or perhaps had the wrong message altogether.
Is it because of the ubiquity of McLuhan's suggestive aphorisms ("the medium is the message") or pungent phrases ("global village," "information age")?
Is the medium the message?
It is both medium and message.
There's a blissful disconnect between medium and message here.
Good cocktails will be Comstock's medium, not message.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com