Three years from now, as many as 250m people may well be online around the world.Yet, although marketers are waking up to the importance of the web as a new advertising medium, few know how to make the best use of it.
Welcome To The New Normal" Rachel Sklar, The Li.st on Medium "I know how it looks: at 41, single and pregnant, I'm a sad, lonely outlier," writes Sklar.
That said, here are some of the best practices I've seen from small to medium CE companies who know how to do it right.
An animator would look up at a pencil animation, clay animation, sand animation, cell animation, whatever medium, and say, 'Yes, I know how to do it'.
But to make the most of this literary revolution, you'll need to know how the medium and the market work.
I also saw you were kissing your fans via the medium of Twitter... Do you know how long that fucking took me?
AR is a brand new medium, and users simply don't know how to use it.
In "Abstract Pictures," a monograph just published by Hatje Cantz, Tillmans asks, "When does a picture become a picture?" Clearly, it's when the guy behind the image is fascinated with both subject and medium, and knows how to give coolness a fever.
"It goes without saying that you need to know how to use a medium before you dive in," he writes of Twitter.
I know how to use this medium to say what I want.
