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The medium of choice for this sort of advertising for a good 50 years was broadcast television - expensive stuff but a predictable enough cost in the budget and one that would be expected to push sales along and build a quality reputation and a strong brand image.
While banknotes remain the medium of choice for drug dealers and people dodging taxes, for above-ground transactions they are technologically inferior.
It's still the medium of choice for pre-recorded music and often the basis for storing and trading digital music files like MP3s.
Normal saline satisfies all these criteria and for this reason appears to be the fluid distension medium of choice for mechanical hysteroscopic surgery and bipolar electrosurgery.
Record labels shuttered their LP pressing plants, except for a few that pressed mostly dance music, since vinyl remained the medium of choice for D. J.s.
The Downfall spoof has become the medium of choice for armchair satirists.
As a filmmaker, that seemed the natural medium of choice for me.
This is definitely the entertainment medium of choice for the current generation.
The social medium of choice for the self-absorbed appears to be Twitter.
A few clerics still tried, using open forums on the Internet, the medium of choice for the radicals.
It's telling, too, that the web is increasingly the distribution medium of choice for smart, ambitious American comedians.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com