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But in a case that has attracted so much attention from the news media, words and their meaning have become the common currency.
Here's why: Radio and TV are one-way media; words and images are broadcast from the top to the masses.
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On social media, word of the fatal accident spread among friends.
And thanks to social media, word of mouth spreads faster than ever before, giving unknown writers a better shot.
By old media (word of mouth) and new (www.handy4unyc.com), he estimates that he gets 15 to 20 requests a day.
That has generated a spate of new terms that are used with, or even in place of, public relations, among them earned media, word of mouth marketing and buzz marketing.
In contrast, when a nationwide pension reform is announced, DI recipients receive the same information several times through different channels (e.g., media, word of mouth, support groups).
Without any information about the product itself, we grew our audience to a few thousand people through social media, word of mouth and online advertising.
Through social media, word began to spread of his death, and the fans trickling into the streets to mourn him soon became a flood.
"Ew, what a fucking disgusting name for the machine of our wildest dreams!" they would blog, which caused a disruptive chain reaction of social media word hurl.
Before the advent of social media, word of mouth was the only true method of accomplishing this -- aided in part by previews and ads in periodicals.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com