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And the reasons behind it reveal something of how big corporations create value.Start with Mr Jordan's foray into media, which began with the $5.4 billion acquisition of CBS.
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American officials said Mr. Panetta was basing his statement not on secret intelligence but on media broadcasts, which began circulating before he sat down before the House Intelligence Committee.
The final days of the campaign were also punctuated by a sharp swing in pro-Beijing local media organizations, which began giving prominence to Mr. Leung.
Mr. Romney's media blitz, which began in earnest last week with a series of print and television interviews, picked up Monday with renewed vigor.
Herrera de Noble was the widow of Roberto Noble, the founder of the Clarín media empire, which began as a newspaper, Clarín, and now includes radio and television stations and the most popular Spanish-language news Web site in Latin America.
Ms Harrison announced last Friday she was stepping down due to the intense "media focus", which began when it was revealed that she had paid herself a dividend of £8.6m last year, despite the failure of A4e to meet targets on finding jobs for the unemployed.
For Schaverien, it was the sum of a two-year media blitz, which began in 2011 when she coined the term "Boarding School Syndrome" in The British Journal of Psychotherapy.
The podcast, the first of what promises to be a monthly series of commentary from Carlyle executives, is the latest foray into new media for Carlyle, which began posting on Twitter last year.
"It's a very odd kind of skill we haven't seen in entertainment before," said Alan Van, the executive editor of the online media blog NewMediaRockstars.com, which began chronicling the emerging video genre in 2011.
Another is the MacArthur Foundation's digital media and learning initiative, which began in 2006 and which has acted as a test-bed for some of Ms Salen's ideas about educational-games design.
Plex is a media center that's based on XBMC, which began its life as Xbox Media Player, a media center that ran on hacked Microsoft Xboxes.
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