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In 1977, advertisers vied for space (or time) from only a few hundred "publishers" (Web-speak for any digital media vehicle that delivers content).
Several major retailers declined to comment on The Journal's New York section, but Mary Ellen Keating, a spokeswoman for Barnes & Noble, said: "We would wait to see how this or any other new media vehicle performs, then see how and if it fits our needs".
A less sympathetic observer might suggest that the Bancrofts spent three months indulging in navel-gazing dithering over Rupert Murdoch's $5.6bn offer for their family media vehicle before indulging in a venal lunge for cash at the flimsiest hint of an extra incentive.
The overall level of engagement per social media vehicle is being diluted.
We're up for this, because it actually makes us a better media vehicle.
On day 30 of the Queen's Baton Relay the BBC production team placed a timelapse camera on the roof of the Glasgow 2014 media vehicle.
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"It is reckless to use these incidents as media vehicles for political gain".
The rioting intensified into the night, with shop fronts smashed and media vehicles damaged.
She instead moved by motorcade, trailed by dozens of news media vehicles and greeted by jeering protesters.
There were also reports that police sealed highways into the city and that media vehicles had been banned from entering.
A mobile protective ring remained around the torch, including a team of police cyclists in a convoy of security, VIP and media vehicles.
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