Dr. Shannon Rinaldo, Assistant Professor of Marketing, along with Laverie and Suzanne Tapp, Director of Teaching & Learning Professional Development Center, published research related to outcomes of student social media usage in Consumer Behavior classes.
The Global Consumer Survey module within Statista is based on a global survey of consumers about purchase behavior, media usage and brands.
Further variables asked in the parental questionnaire are, for instance, the variables for the child's anamnesis, risk factors for development of childhood overweight, child's behavior regarding nutrition, physical activity, and electronic media usage, as well as parental behavior regarding nutrition, physical activity, and electronic media usage and parents' attitudes to health.
Researchers posit the country's declining happiness is likely due to an "epidemic of addictions," which includes everything from substance abuse and gambling to social media usage and risky sexual behaviors.
We used YouTube as an example of social media site and examined students' usage behavior using the Technology Acceptance Model (TAM) and incorporated additional constructs such as subjective norm, perceived playfulness, Internet reliability speed.
This is to improve the ability of the model to predict student's adoption and usage behavior of social media.
With these inclusions, the model is appropriate and relevant in explaining users' adoption and usage behavior of social media.
As the researchers recognize, in an ideal study, the researchers could actually observe participants' social media usage and sort them into categories of high or low social media usage based on behavior rather than a survey they fill out.
In three explorative studies involving data from a mobile phone provider on customer-level demographics, contract history, customer service requests, and social media usage, we investigate the link among social media interactions with the firm and customers' upselling behavior, churn, and service contacts.
Investigators also will look into Tarrant's social media usage.
