The Sacramento Kings named MeringCarson, Sacramento, Calif., to work on creative and digital assignments in media that include broadcast, print and online.
The budget for the campaign, composed of online and offline media that include a Web site, print advertisements and direct mail, is estimated at $15 million through the end of the year.
Time Warner Cable, New York, selected La Comunidad, Miami, as its multicultural agency of record, creating campaigns aimed at Hispanic consumers in media that include television, print and radio.
There will be advertising to help generate interest in Feast or Fashion, using social media that include Facebook, Instagram and Twitter as well as the magazine's Web site, bonappetit.com, and an ad in the magazine.
There are similar books being sold by the news media that include Life, another Time Inc. brand; Newsweek, part of the Washington Post Company; and USA Today, owned by the Gannett Company, in collaboration with the ABC News division of the Walt Disney Company.
She provided examples of how "sci fi goes to sci real" in social media that include Facebook, Instagram, Tumblr, Vine and YouTube through initiatives with names like "Datalandia, the small town saved by Big Data," "factory flyovers," "140 things we made today" and "six-second science fairs".
They also found several documents stored on items of electronic media that included a phone, laptop and thumb drives.
In keeping with efforts by Kraft Foods to reach younger consumers, the campaign also will run in a full range of nontraditional media that includes digital ads and a presence in social media like Twitter.
The campaign highlighted its mastery of new political media that included a vast database of e-mail addresses and an ability to quickly put up Web sites and use blogs, online video and text messaging.
Only local TV cameras – and a handful of print and online media that included the Guardian – were allowed inside the college to watch Clinton spend an hour talking to seven students and teachers.
In research the league conducted, younger fans in particular, teenagers to age 24, said they were "interested in these stories" about misbehaving players, she added, "finding them and following them" in media that included the Internet.
