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"It's a media term," Bjelland adds.
Roadside incidents are just part of a wider phenomenon which the French media term la malaise Sky: Sky sickness.
Iraqgate, also spelled Iraq-Gate, media term for the scandal that emerged during the administration of U.S. President George H.W. Bush, in which it was alleged that U.S. agricultural loans made to Iraq during the Ronald Reagan administration were used to purchase weapons with the administration's knowledge.
Update: Alexis Madrigal at the Atlantic congratulates me on the invention of a new social media term.
"I think online reputation management could become the next social media term where everyone's using it, everyone's saying they're doing it".
That's just a media term.
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In media terms at least.
8. Standard Independent News and Media terms and conditions apply.
Yet this situation is not normal – or, if you prefer that in social media terms, #notnormal.
"So the ultimate win in media terms is a nice, fluffy, mid-market tabloid analysis".
Unfortunately, once media terms get coined, they become part of the landscape of discussion.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com