Chrysler Group rivals like General Motors have also been consolidating creative and media tasks.
Starcom MediaVest absorbed what had been two dedicated Publicis units that had worked on media tasks for G.M., one called G.M. Mediaworks and the other called G.M. Planworks.
The centerpiece of the realignment, to be formally announced today, is the amalgamation in the United States of many media tasks that had been handled separately at the three largest Omnicom agencies.
Two agencies will no longer work on ExxonMobil media tasks: OMD, part of Omnicom, which handled fuels, and MPG, part of the Havas Media unit of Havas, which handled corporate image ads.
And the DaimlerChrysler Group in Auburn Hills, Mich., part of DaimlerChrysler A. G., is considering the consolidation of creative and media tasks for all Chrysler, Dodge, Jeep and corporate ads -- with an annual budget of $1.8 billion -- at units of either the Omnicom Group or True North Communications.
Looking at metrics like "media stacking" (conducting unrelated media tasks while watching TV) or "media meshing" (interacting or communicating about the TV content they are viewing), consumers who are tablet users are working out to be the most avid multi-taskers in almost every single category (music and social networking being the only two standouts, and in both cases by just a percentage point).
Well that fans can scan in Microsoft Tag codes they find on Source Code movie posters and other sundry swag, or visit Facebook or the movie's actual site (http://mission.enterthesourcecode.com/) in order to complete "social media tasks" which basically amount to posting thinly veiled promotion about the movie onto their Facebook walls.
I need to be honest, up until about a month ago I was entirely unaware of netbooks, itty-bitty computers designed primarily for web and media tasks.
Company-wide support of social will become increasingly necessary to make sure social media tasks are carried out consistently, and in a way that aligns with overall business goals and values.
These things can involve my professional life, personal life, social media tasks, what time I need to get on the road if I am traveling, etc. Keep it short, no more than 5. Stick to the plan.
It helps to know how to shoot photos, write blog's, create audio reports and do other multi-media tasks since the reporter of the 21st century is expected to provide information across a variety of platforms.
