"I don't think that any kind of media proposition is easy today".
It might be too late for Twitter to accomplish the new packaged media proposition alone.
Prior to joining Isobar Patricia was head of digital strategy at WPP's Chi & Partners where she founded the agency's social media proposition, The Social Practice.
And now that politics is a 24/ 7 media proposition, those positions are calcifying.
1. Compelling Content Traditionally seen as the key value proposition for media and content providers.
In theory, a channel like Starz makes a valuable proposition for media companies who want to compete in the pay-TV space.
It's a fascinating proposition: social media and web-savvy authors will get top billing in these contests, to be sure, but it will also surface books with underground or unformed followings as well as potentially improve the quality of indie writing as a whole.
Senator Dianne Feinstein and Congressman Mike Rogers, the two committee chairs, have both appeared on national media to support the proposition that their respective oversight committees where properly briefed on these classified activities.
This single-customer view of advertisers and subscribers could be the idea that helps to crystallise the current media mayhem into a clearer proposition.
Unsurprisingly, it is only once we shake off the stiffness of "the interview" and make casual conversation that the stories weevil out: family responsibilities tangling with career ambition, being propositioned by slimy media types, being stitched up "once or twice" in the past.
