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"Media buyers and media planners are young," Mr. Novelli said.
Media planners and buyers are trained to be sceptical about claims made by media owners about the effectiveness of their medium.
Too many media planners and buyers settle for this position.
Along with advertisers, ads are aimed at chief executives, marketers and media planners.
The bride and bridegroom are media planners and buyers for advertising agencies.
Some agency executives agreed that the youth of media planners and buyers could be a problem.
Similar(21)
"Forty-two?" Justin Colavita, a media planner, said.
They are Brett Essman, art director; Alexandra Hart, media planner; Dustin Joyce, art director; and Megan Kell, account supervisor.
They are: Amanda Deloya, media planner; Cynthia Pederson, producer; MK Smith, associate producer; and RaeAnne Tracey, account manager.
She is a media planner at La Agencia de Orcí Asociados, a Spanish-language advertising agency in Los Angeles.
Mrs. Fosshage, 30, is the senior media planner at Bloomingdale's, the department store in New York.
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