On social media, phrases like "anti-sexual harassment" have been erased, and online petitions are intermittently deleted.
Then there is Representative Kristi Noem, who arrived from South Dakota with expectations and a media buzz phrase ("The new Sarah Palin!") and was immediately installed as a leader of her class.
The same week, The Independent newspaper of London, recapping memorable quotations of Margaret Thatcher in a review of her new memoir, "Statecraft," chose this famous 1980 example: "To those waiting with bated breath for that favorite media catch phrase, the U-turn, I have only one thing to say: You turn if you want to -- the lady's not for turning".
She told the 1980 party conference: "To those waiting with bated breath for that favourite media catch phrase, the U-turn, I have only one thing to say.
And a word of caution to so-called "old media," a phrase without equal in terms of silliness: kids aren't consuming you anymore.
When the super-wealthy Prokhorov arrived to charm the news media with phrases like "I come in peace," he was potentially viewed as a major recruiting asset, a Russian Mark Cuban.
Coined by the art-punk band Negativland to describe its parodic defacements of billboards and other mass-media outlets, the phrase encompasses any act of media sabotage, from newspaper hoaxes to computer hacking.
Whatever the total, it will be a lot, more than enough to redefine the overused phrase "media blitz".
The New York Post made the phrase "media circus" literal when it hired a clown to roam the corridors of the New York State Capitol.
Politicians and media allow the phrase "values voter" to be defined by that fringe minority rather than the community values the vast majority of us share.
