Ofcom has been coordinating a local information campaign in the affected areas, including adverts in local media, leaflets and posters in public places and letters sent by telephone companies.
The fact that, in spite of the efforts made to inform patients regarding the education offer (mass media, leaflets, poster campaign), most patients did not ask themselves to enter the program, made the job harder.
Interventions delivered to communities in which researchers did not control or identify which individual received the intervention, for example media campaigns, leaflets distributed indiscriminately at a health club, street stalls with posters and leaflets to promote early presentation ('community-level interventions').
Campaign teams are making more use of social media but leaflets are still seen as the most effective way of communicating with voters - apart from a visit from the candidate, that is.
Information to patients about freedom of choice of hospital was provided in the media, in leaflets available at general practices, and libraries and other public buildings.
Also, information was carried by the media and leaflets will be distributed among the public to highlight the advantages and benefits of exclusive breastfeeding for babies from birth to six months.
"We've established three checkpoints on the way to Kathmandu and we've launched media and leaflet campaigns," he says.
I-view maintains a national panel of potential participants who are recruited by telephone, face-to-face, word-of-mouth, online, general media and leaflet advertisements.
They have put together media campaigns, written leaflets and reports, organised conferences, produced newsletters and given confidence-building advice on handling the press.
Interventions that only included small media, such as leaflets, were excluded, but those where mass media were complemented with small media were included.
In the first 6 weeks, did you receive breastfeeding support from a media source (books, leaflets, magazines, television, radio or the internet)?
