The city is preparing a media kit listing restaurants, local attractions and other services.
There's a new catchline on the media kit: Whatever we think.
"We had seven sheets of paper, more or less a mocked-up media kit, but that was it," she recalled.
The information is available at nuconnect.tv, which redirects to the media kit section of the NuvoTV Web site, mynuvotv.com.
Budget Living will be eclectic too -- "chic, but slightly funky," like its readers, says the media kit, as though there were an indefinite smell somewhere in the room.
According to the magazine's advertising media kit, Real Simple is "about streamlining, refining and distilling your life to the essence of what pleases you".
The Observer media kit promises advertisers 550,000 unique visitors a month, but Mr. Kaplan said he believed it was higher than that.
"With each new territory that launches, our hold on the elusive and rare bird known as the 'tastemaker' grows," Vice says cheekily in its media kit for advertisers.
Their mission, according to D-PAK's media kit, is to "try to work against Bush's bad policies," and to "turn kids' Republican views into Democratic ones".
"Traffic is picking up, the trend is there, and now I can put together a media kit, go to a gas station, a restaurant, or Stew Leonard's, and say: 'My ads are cost-effective,"' he said.
This aspirational, tech-enabled life style was intended to galvanize what Wired's 1992 media kit dubbed "the Digital Vanguard": high-earning professionals, majority male, average age forty, who were, according to the kit, inclined to spend their disposable income on "six days of backpacking in the Grand Tetons," "new libations, like Chilean wines," and, of course, new technologies.
